Zoho Bigin Case Study for Manufacturing: How Build Block Company Moved Its Sales to Bigin
Infobyd, a Zoho Advanced Partner and Bigin implementation partner, set up Zoho Bigin for Build Block Company, a maker of concrete blocks and precast building materials in Madhya Pradesh. Before Zoho, enquiries, quotes and follow-ups were kept in spreadsheets, on paper and over phone calls. Now every lead, deal and follow-up sits in one place, with reminders and live reports.
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About the client
Build Block Company makes and supplies concrete blocks and precast construction materials. It sells to business customers (B2B) and is based in Madhya Pradesh, India. It needed a simple sales CRM for a concrete block company with a growing number of leads.
What was the challenge?
Enquiries, quotes and follow-ups were tracked in spreadsheets, on paper and by phone
Customer details sat in many files, with duplicate and mismatched records
Follow-ups were late or missed because there were no reminders
Teams miscommunicated and replies to enquiries were slow
Management could not see lead sources, deal stages or team performance
The manual way could not keep up as the number of leads grew
How did we solve it with Zoho?
We chose Zoho Bigin, Zoho's simple CRM for small and growing sales teams, and set it up around the way the company already sells.
One place for every lead and customer
- Leads, Deals and Contacts set up to match their sales steps
- Full history of emails and calls on each customer
- Email connected to Bigin
Pipeline and follow-ups that run on their own
- Deal pipeline with clear stages and a revenue forecast
- Automatic lead assignment and deal stage changes
- Reminders for follow-ups, meetings and tasks
Live reports for management
- Dashboards for sales team performance
- Reports on lead source, conversion ratio and sales
How did we do it?
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Plan
We studied their sales steps and listed what they needed.
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Set up
We built the modules, pipeline and automation in Bigin.
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Test
We tested the setup with their real sales data.
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Train
We trained the sales team and shared simple guides.
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Go live
We went live and kept checking the system after go-live.
What were the results?
All sales work moved from spreadsheets into one platform.
Fewer duplicate records, with checks at the time of entry.
Pipeline and team performance in real time, for faster decisions.
Reminders and email inside Bigin cut the time to reply to enquiries.
Other Zoho apps can be added later on the same base.
What does the client say?
“We at Build Block Company are very happy with the support provided by Infobyd for our Zoho Bigin setup.”
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Read case studyWhat our clients say
Copied as written on infobyd.com. See all clients
Team is very responsive and they have implemented CRM solutions very smoothly
Highly recommended for future projects.
Zoho products are highly intuitive and user-friendly.
They respond well to the queries and work in a time bound manner.
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