• Case study


Software Testing Edu

Project Completed





Software Testing Edu is a software testing institute which provides testing, training courses with a 100% placement in reputed IT companies.

Problem Statement

SEO: Software Testing Edu needed help with their SEO. The key area that they needed help with was Organic Search Results in Google search engines. They were looking for a specific kind of audience with a specific set of students. 

SMO: The organic followers, shares & visitors were zero. Also the post reach was not enough to attract new followers. The client wanted to improve post reach, page views, more likes and shares organically.

Solution Implemented

SEO: With the combination of Technical SEO, effective content marketing strategies and keyword research, Software Testing Edu has experienced a 100% increase in their website's traffic and organic searches (initially it was 0). Also, the keywords are ranking on the first page of Google Search Engines. 
SMO: With the combination of effective content marketing strategies and keyword research, Software Testing Edu has experienced a 100% increase in their social media traffic (initially it was 0). Now the post reach has increased by 546%. Post engagement has increased by 36%. 

Created strategy for the on -page SEO which includes

  • Found keywords for all the pages according to their services.
  •  Prepared Meta Tags and updated on the website.
  •  Created and optimized content for the website.
  •  Resolved Issues of Header Text, Canonical Tags, alt tags, robot.txt file and other issues.
  • Prepared Schema and Sitemap and updated on the website.
  • Made indexing in Google Search Console to crawl web pages in the search engines.
  • Created and updated Facebook Pixel code in the website for retargeting. 
  • Added facebook open graph tags and twitter cards on the website.

Following were the issues that we have resolved:

  • Our daily work is to create & post a social media image on their social accounts to enhance brand reach and people trust. 
  • To share the post in different groups related to their brand. 
  • To measure the daily page progress, such as page likes, shares, followers and brand reach. 
  • To keep updated all the social accounts, according to the latest Google trends.
  • FacebookTwitterLinkedin and Instagram.
Created strategy for the off-page, which includes Backlinks Creation through various techniques, such as:
  • Directory Submission
  • Classified Submission
  • Infographics Submission
  • Image Submission
  • Forum Posting
  • Company Profile Listing
  • Q & A Submission
  • Micro Blogging Submission
  • Guest Blogging 
  • Article Submission 
  • Ping Submission 
  • Social Bookmarking

Future Scope

The organic searches are increased by 69%, Views by 95% and call rate by 78%. These are the organic results. If Paid Promotions are applied, the searches would be increased upto 90%, would get more views and calls according to the cost.

  • The client has seen a great increase in their Google search engines and brand awareness. 
  • As a result, the students are able to find their institution easily via online search. 
  • The keywords are more likely to be ranked in search engines for long time due to continuous off-page activities..com India


What Our Clients Are Saying?