• Case study


Infobyd Software Solutions Pvt. Ltd.

Project Completed





Infobyd Software Solutions is a Zoho Authorized Partner and IT service provider company which provides services globally. Apart from Zoho, Infobyd has an expertise in Core Development, Digital Marketing and provides complete IT solutions to the clients.

Problem Statement

SEO:Infobyd is our own website which upheld the good ranking in Google search engines but due to revamping/restructuring, it’s ranking had gone down.

SMO:Infobyd was trying to get an online reputation to promote their brands and products online via different social media channels. We were looking to improve post reach, page views, more likes and shares organically.

Solution Implemented

SEO: With the combination of effective content marketing strategies and keyword research, and rigorous off-page activities, Infobyd has seen a great growth in sales, organic searches and revenue.
SMO: Post engagement has increased by 36%.With the combination of effective content marketing strategies and keyword research, Infobyd has experienced a 100% increase in their social media traffic (initially it was 0). Now the post reach has increased by 550%. Post engagement has increased by 26%. Following were the issues that we have resolved: 

Created strategy for the on -page SEO which includes

  • Found keywords for all the pages according to their services.
  •  Prepared Meta Tags and updated on the website.
  •  Created and optimized content for the website.
  •  Resolved Issues of Header Text, Canonical Tags, alt tags, robot.txt file and other issues.
  • Prepared Schema and Sitemap and updated on the website.
  • Made indexing in Google Search Console to crawl web pages in the search engines.
  • Created and updated Facebook Pixel code in the website for retargeting. 
  • Added facebook open graph tags and twitter cards on the website.

Following were the issues that we have resolved:

  • Our daily work is to create & post a social media image on their social accounts to enhance brand reach and people trust.
  • To share the post in different groups related to their brand. 
  • To measure the daily page progress, such as page likes, shares, followers and brand reach. 
  • To keep updated all the social accounts, according to the latest Google trends.
  • FacebookTwitterLinkedin and Instagram.
Created strategy for the off-page, which includes Backlinks Creation through various techniques, such as:
  • Directory Submission
  • Classified Submission
  • Infographics Submission
  • Image Submission
  • Forum Posting
  • Company Profile Listing
  • Q & A Submission
  • Micro Blogging Submission
  • Guest Blogging 
  • Article Submission 
  • Ping Submission 
  • Social Bookmarking

Future Scope

This is the home project where we have started working on the Infobyd website. The number of organic searches and revenue is growing since then and is continuously growing. Whether the growth is in the terms of social media promotions, engagement rates and organic searches, Infobyd is getting plenty of leads for different services it offers. After revamping, the website ranking had grown down and so in the organic searches and new leads. But with rigorous off-page activities, its Domain Authority (DA) has increased, the keywords ranking on the top page of Google. The work on Infobyd is the continuous process and can achieve higher results in future. For the better performance, we can run paid ads and do social media marketing for the different products & services offered and can reach our targeted audience. By this, we can achieve more specific results in minimum time.